Win the search battles | SEO-Edmonton
SEO-Edmonton offers a full range of search engine optimization services for Edmonton and Northern Alberta Businesses, Organizations, Governments, Associations, and Special Events. We serve both local and national organizations. When we “do” SEO we consider all factors including local and national competitors, most common local searches pertinent to your business, your local organizational listings like BBB, directory listings, google places listing, etc. We take all “that” into consideration for your SEO strategy. Reach out to us for a free consultation.
What is Search Engine Optimization? Its about UX.
For many SEO is a little spooky. You kinda get it — better than quantum physics, but not much. Its obviously about search results, but how exactly it works is the really fuzzy part.
SEO is the process of helping search engines “see you”, by painting them the most beautiful picture of your web content, and then having your site displayed at or near the top in the search results. The tricky part is that search engines don’t actually “see” your digital content, but rather, they crawl, catalog, and interpret the “data” you provide them. This data, if well presented to them, creates that beautiful picture you want them to see, and a search result the end-user gets value from viewing. In short, SEO works with search engines to provide those initiating searches with the best USER EXPERIENCE, or UX. The end result should be the user found what they were looking for, which google verifies somewhat by the duration they stay on the site and other stats, and a website that earned its traffic or visitor by providing a good user experience to the searcher.
The guts of SEO are good content, good structure, and good analysis. There are simple things everyone can do to improve their results, but with the first page battles being so competetive, an investment in an experienced SEO service provider is some of the best money you can spend as far as return on investment (ROI) goes. Well done SEO benefits a site for the long term, constantly assessing KPIs (Key Performance Indicators) making adjustments, and returning healthy organic search traffic.
You want to be google’s BFF, and always get an invite to the first page! Well done SEO is the way to googles heart.
How important is Search Engine Optimization as part of a digital marketing strategy? Go Organic!
SEO is one of the most important parts of your digital strategy. If done well, it should present you as an expert in your field, industry, area, and generate strong organic search engine rankings. Organic rankings are generated from what the google bots say are the “best contextual results” for the user, and then displayed, or ranked in order of the best results first. There is no cost for these results to appear, other than the cost invested in your SEO. If you consider that 90% of users do not go pat the first page of search results, it is VERY IMPORTANT that you invest in SEO as a part of your digital strategy. Do it yourself or hire a pro for more immediate results, but don’t neglect it. Gone are the days of AAAAAAAA Pizza in the yellow pages to be at the front of the section, you need quality SEO.
What about Search Engine Marketing (SEM) or Pay-Per-Click (PPC) vs Search Engine Optimization(SEO)?
Both SEM and SEO can be important parts of your digital strategy, and both can help you rank by driving better traffic stats, but traffic from SEM, because it is ad based, will dry up the second you stop the SEM budget, whereas SEO will continue to return you to a good organic search result. In fact, many sites with well done SEO don’t require Pay Per Click to achieve their traffic goals. SEM campaigns with google or Bing can be very valuable in bring attention to specific products, initiatives, awareness campaigns, etc. Many ad agencies and brands large and small embrace digital media, which now exceeds spending on traditional media, as it can be so targeted demographically and geographically, is measurable, and can be turned on or off at will. We often incorporate SEM management and services with SEO services. That said, SEO builds the base for a great web presence and good organic results, while SEM is the extra you can do to drive specific traffic to a well built site, that again, delivers a great user experience.
How do we set up a meeting to discuss SEO?
Reach out to us at our toll free number, 1-844-470-3379, locally at 780-470-3379, by email to results@seo-edmonton.ca, or fill in the short form below and we will get back to you in short order. If you need more time please explore the rest of our site, and sign up for our weekly blog regarding SEO in the Edmonton Area and Nationally. Cheers from our SEO team.
UI (user interface of a well built site) + UX (user experience) = ROI (RETURN ON INVESTMENT)